Audrey Negro / Brand designer / Bellingham, Washington
Audrey Negro / Brand designer / Bellingham, Washington
In the midst of the COVID-19 pandemic, the BSO was at a standstill to deliver live music to crowds. When the group was finally able to perform in front of live audiences again, the campaign called for visual verve and humanity. I crowdsourced textures from the musicians themselves—they were given a packet of ink, transparencies, paper, and limited direction. They used their hands, instruments, and personal creativity to deliver amazing patterns that were then vectorized. These patterns carry with them a sense of rhythm, feeling, and human imperfection that augments any musical experience. LIVE.
Creating the typography myself was a logical way to insert imperfection and verve.
Players of the BSO were able to be a part of the branding process. They used wind, rhythm, and texture to create high-contrast textures with their instruments or hands.